Linkedin: 5 Steps To Raise Your Game

In last week’s blog, I discussed the Bare Essentials of using LinkedIn. Here I would like to offer some ideas that enable ambitious professionals to use this business tool to maximise its impact and get above average results.

1. Decide why you want to use LinkedIn. Some common reasons are: as part of a job search, to attract new career opportunities, to be seen as a market authority, to add value to others on the platform, to use it as a place to keep all of one’s professional contacts in one place, and so on.

2. Build an above average Profile. I covered much of the ground relating to this in the last blog. The key is to make it really clear to the reader what value you have to offer. You can make promises of value in the Headline and Summary and then provide evidence that the promises are credible in the rest of the profile.

3. Upgrade to Premium Membership. It shows that you are taking the platform seriously and, in my view, the additional search and communciation capablities make it very worthwhile. Plus, you get a nice shiny gold Linkedin Logo at the top of your profile.

4 - Be Active. You may consider a daily routine that includes:

Reading the feed and using the Like, Comment and Share functions to get good content to your connections.

Use Notifications to wish those with birthdays or work anniversaries well.

Send connection inviations to people you have met through work, who are in you field of endeavour, or in the same Groups as you.

Take part in the discourse in the Groups that you are a member of.

Every so often, wrtie an article on a subject that you hope will add value to others.

If you feel it appropriate, endorse the skills of your key connections and write a recommendation if you have worked with them in some capacity.

5 - Reach Out. The great thing about networking is that one has the opportunity to help others on their path. So simply reaching out to your connections and checking in with them will often create a chance to introduce them to someone or help in other ways.

This may seem like a lot of work and time. However, with just 20 minutes a day, the impact will compound and very soon you will begin to reap the considerable benefits that this critical career tool has to offer.

Stephen Wright